Every time I see a new Fruit Cereal ejuice I try it. I first tried the flavor years ago. It was made by a small outfit that no longer exists. It has remained the best version and I have tried, and I must have bought eight different manufacturers. I Love Salts Mad Hatter" held a distant second place. Until Mad Men! I guess it must be a difficult Juice to make but Mad Men is as good as my first one. It hits all the notes of Cereal, Fruit and Milk just right.